Archive for December, 2011

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Viral Advertising Business Performance

December 30th, 2011

Why use viral advertising strategies in your business marketing efforts.
Using shock therapy to implement an online advertising campaign for your business.
Using viral advertising in your social media marketing and Facebook Fanpages will excel your results much faster.
Don’t shove your advertising message down their throats, let it go viral naturally.
Present unique and creative advertising campaigns to increase traffic and expose new prospects.
Creating a viral epidemic of buyers is your main business goal with your advertising strategy.
Learning to leverage your advertising budget for sustainable momentum.
Establish a success formula that can be repeated in your business viral advertising over and over again.
Add the most important ingredient to your advertising campaigns and that is creativity.
Be prepared to embrace new technology, software and APPS in your marketing strategy.

1. There is nothing more effective in promoting your message as a good viral advertising campaign. Viral advertising is designed to use the power of many and inspire others to promote your message for you. This is simply “word of mouth” advertising, is amazingly effective. A business owner can start a viral advertising campaign with no money invested, and let the online community spread your message like wildfire. You can now save advertising money that you were spending on newspaper ads, flyers, door hangers, and even TV commercials. Viral advertising is estimated to be 500 and even up to 1000 times more effective that a regular ad campaign.

If you can learn how to express an idea with commitment and dedication that has an emotion attached to it, you will get people’s attention. It doesn’t matter if you are a madman or idiot, even bad press gets good press time. You can’t please everyone but you can get an emotional reaction out of most people, when owning a strong opinion and sharing it. Being neutral in your viral advertising will not bring you in the sales. Have something to say that will impact their life, or at least make them react a bit. Don’t worry about whether or not they love you or hate you, just be confident that your product is worth their attention either way and stay committed to gaining their trust.

2. Get your business noticed by shock marketing, state something completely unexpected that will make them stop and read more. Being dramatic and doing something out of the ordinary with your product gets attention. Are you just marketing advertisements, or are you marketing an extraordinary exiting story about your product. If you Ad is interesting and highlights your product in a subtle way, you will keep people’s attention longer, and get closer to bringing them to the “I want” it stage. Viral advertising is 100% about emotions, so take them by surprise and do something totally unexpected.

3. Set Up Exciting Viral Content in Parts and then sequels, where the viral advertising message continues.

Ever hear of Part 1, Part 2 and Part 3 – once you create Part 1 they start looking for where do I find Part 2 as they want to know the end of the story or the end of the feature comparison prompting them to purchase your product. Make sure you keep their attention once you have it by providing a “Call To Action”. Sell them on the value of why they need your widget, gadget or useful product then introduce an offer they can’t refuse to purchase the product.

The next step is to motivate them to share your awesome and exciting presentation with another associate. This is the meat and potatoes of viral advertising, present information that is so interesting and unique that everyone wants to tell someone else what they read, heard or saw. Set up your “Shock Wave” content so that others can download and then embed it into their own blog or email to others. Upload a short video series on all your advertising “bloopers”, or business bloopers, maybe trying to put together a piece of furniture or equipment and getting it all wrong the first time. Then provide another “Call To Action” using your Facebook Fanpage that they can “Like”, along with the other top social media sharing sites.

4. It is not surprising to hear that many consumers feel jaded when it comes to online shopping. Nobody wants products shoved down their throats through mass advertising methods and using hard sell marketing. If you want to get the consumers attention in this fast paced modern world, you need to be unique and most importantly interesting. Smart consumers are quickly distracted from boring content and they will turn a blind eye and a deaf ear to your viral advertising message.

A proven and trusted method of advertising and marketing that get results is viral advertising, and fortunately for the marketer new software developments can make all the difference. Your personal recommendation is still stronger than any other form of advertising on the planet period! People trust people, and with smart phones using text messaging by the second, and social media sites getting posted on every event of the day, if you have presented your product offer in a way that makes them remember you, you have one half the battle.

5. By fulfilling some unique marketing strategies you remove your business from the mainstream humdrum advertising practices. It’s a known fact that many people feel frustrated with the usual conventional way many businesses sell their products. Don’t let your business fall into this pitiful trap of no return. Step to the plate and be the one who stands out in the crowd, who motivates prospects to burn blisters on their fingers, texting about your great buy of the day.

Business owners are becoming much more conscious of profits and losses due to advertising decisions they have made, and it’s impact on their ROI (return of investment). So the questions comes forth “can we affect people from the inside, from their emotional self and not just from the mind”? So is viral advertising becoming not only the new trend but the must have trend to succeed online. It is our ability to influence the mass public at large that creates successful viral advertising campaigns. Ads that influence the behavior of the viewer in such a ways that they are motivated to share their exciting experience is the purest testament of what viral advertising is all about. If enough of their friends and contact embraces their excitement over what they have been exposed to the viral advertising cycle begins to circulate.

6. Your ultimate goal of course would be to create an viral advertising campaign that causes a behavioral epidemic of buyers. An infectious viral result where everyone wants to be able to say “Yes I Saw That”, or “Yes I heard about that”, or “Yes I watched that”, so that they appear to be in the loop with the latest and newest hot selling protégé. Some marketers prey on the idea of owning a “Secret”, something so special that only a few get access to it. It then becomes an obsession everyone wants to know the secret and will go to any length to get access to it. If you can only offer medium media exposure of your product, then relying on these viral advertising methods becomes essential.

So is your goal to place an advertisement that is seen by 10 who tell one person each, becomes 20 who tell one person becomes 40 and so on. Or do you want real viral advertising success where you place your viral advertisement and get 100 who tell 10, who tell 10 who tell 10. So who is in control here, the business marketing manager of course, the one who decides how the advertising budget is allocated. Is he reserved and old fashioned, or is he brave and uninhibited and adventurous. It is an knows fact that Viral Advertising does in fact work very effectively, and it is the business owners goal to seek out a reliable viral advertising business source.

7. Once your viral advertising campaign has become viralized, it is proof that you have found a suitable target market audience for your product. Once this is identified, you can leverage your viral advertising budget maintaining a perpetual cycle and not a static ad campaign. In order to always be able to identify your most effective viral advertising campaign, it is important to use proven methodologies with specific tracking measures built right in.

8. So does your business have an “Online Viral Advertising Formula”? Is your business aiming high for thousands of hits, a true testament of a successful viral advertising campaign. Marketing consultants know that the more informative your advertising the more persuasive it will be to the consumer. What really makes the consumer decide to purchase your product is based on the content provided in the advertisement more than it’s layout or and whether or not their is something worth sharing, or texting about.

With the ever changing fast moving internet world coming up with a formula for viral advertising is not an easy task. A good rule of thumb is “What motivates you to share a viewed advertisement is different to what motivates you to get out your credit card and finish the purchase.

9. Going back to our conversation about emotions, if you can make someone laugh or gasp or look in disbelief to what they are viewing your chances are the best that they will share that experience with their friends, associates, and followers on social media sites.

The magic of every successful viral advertising campaign begins with a great unique idea. The one main ingredient in all online successful advertising campaigns is creativity in your graphics, your presentation, your keywords and your identified target market. Training business owners though to give each viral advertising campaign they embark on time to mature, time for the seed to sprout, time for the momentum to build and the rewards to pour in from all their hard work and efforts.

10. Don’t be shy to take advantage of the ever fast changing technology world to benefit your business advertising efforts. Finding a great viral advertising business can be a real game changer for your online advertising results. Most importantly look for a viral advertising business that is free to join, and that uses state of the art software designed to drive your business into the next galaxy.

Viral advertising will always win in the end simply due to the abundant measure of viewing numbers. A strong viral advertising strategy will encourage individuals to share an article, a podcast, a video or simply an online advertisement, resulting in exponential exposure by it’s massive influence.

The rippling effects of one single viral advertising message can literally reach hundreds and even thousands of readers in a few short hours. You can quickly enhance your viral advertising success by offering a free give away product. This “FREE” product can be a small physical product that can be mailed out, or it can be a digital product that is delivered instantly online.

It is a well known fact that “FREE” if the most powerful word a marketer can use in any viral advertising campaign. Often the business owner experiences what can be called delayed gratification when using the “FREE” power word in their viral advertising campaign. Add the common expression “OTO” or One Time Offer” that almost always follows a free give-a-way, and you have a winning combination. First you got their attention, and then you offer them something of such great value, they can’t afford to say “NO” and purchase it while it is so cheaply priced.

Always keep in mind that the whole purpose of engaging in viral advertising methods is to spread an idea, and that idea while it is spreading throughout the internet, actually helps market your niche business or product and is attached to your website.

Have you noticed how business owners have become obsessed with Free exposure in any arena? Too many times marketing campaigns have been thrown together much too fast and may get attention but your product or company does not.

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Seeking after the Knowledge of God

December 27th, 2011

As you will see in the Scripture verses I will list in this article, God the Father places an extremely high value on the pursuit of knowledge – especially spiritual knowledge. He says that gaining knowledge is greater than all the silver, gold and material things of this world.

The Bible tells us we have to grow in the knowledge of God. Once you get saved – that is just the beginning. From there, God expects you to grow in the knowledge of Him, His Son Jesus Christ, His Holy Spirit and all of Their ways. As I mentioned in the article I did titled “The Power of the Word of God” – the number one way that you grow in spiritual knowledge on this earth is by reading and studying the Bible for yourself. There is no other way.

God has arranged to have all of the spiritual knowledge that we will ever need about Him, His Son and His Spirit to all be contained in this one Book. You also grow in the knowledge of God through your own personal adventures that you have with Him in your own daily walk, along with learning from other Christians – especially those who are anointed and gifted to teach from His Word.

Once again, God uses some very intense language in these verses. You can really tell that He is trying to let all of us know the extreme importance of growing in this knowledge. The reason for this is that God’s ultimate aim for us is our sanctification and transformation. He wants us to become more holy like Himself.

However, before God will allow this sanctification process to really kick into full gear through the Holy Spirit – He wants you to fully understand exactly what He is doing and why He is doing it. In other words – you have to have the knowledge as to what God is doing and exactly why He is doing it.

Even small children will pick up on this principle very quickly. Tell a child that he is not to do something – and what is the first thing he will do? He will ask you why he can’t do that particular thing. And then if the child is old enough to understand what that reason is – you then proceed to tell him why it is not in his best interest to do that particular thing. In other words – you are giving your child the knowledge that he needs to have so he knows why he should or should not do something specific.

It’s the exact same way with God the Father. God loves to transmit knowledge to His children across the board on anything that they may need His knowledge on in this life – but what prevents many of His children from receiving this knowledge directly from Him is that they have never been taught how to hear from Him when He does start to try and communicate with them or they do not press in and enter into a seeking mode with Him to get Him to release this knowledge to them.

If there is one major secret I have learned from the Lord on getting Him to release more of His knowledge to you – is that you have to go into a seeking mode with Him. God will not spoon-feed you forever. The Bible says to ask – and then you will receive. Seek – and then you will find. Knock – and then the door will open be open to you. Notice in all three of those conditions that you have to be the one to initiate it. You have to be the one to ask, to seek and to knock. If you do – then God will answer you, open doors for you and let you find the answers to your questions and problems.

King David tells us that we have to meditate on the word of God. To meditate does not mean to blank your mind out waiting for God to talk to you. Meditate means to think about, to chew on, to try and figure out what specific Scripture verses mean and how they specifically apply to your life.

What I have personally found out is that the Holy Spirit will literally guide your thoughts into the revelation that you are seeking after as you are trying to figure out what the answers are. In other words – you will find the knowledge you are needing as you are seeking after it. The Holy Spirit can either guide your thoughts into what the correct answers are by you just using some of your brain power to try and figure things out or He will guide you as to where those answers are located at.

You can literally learn how to “pull” knowledge directly from God by going into these seeking modes with Him! As you will see in some of the Scripture verses I will list below – it is the job of the Holy Spirit to guide us and teach us things in this life. In other words – the Holy Spirit is our personal guide and personal teacher in this life. The Holy Spirit can and will communicate to you if you are open to receiving this kind of supernatural communication from Him.

I will be doing a much more in-depth article in the near future on the wide variety of ways that the Holy Spirit will communicate to you – especially in the area of receiving knowledge from Him. But for this article – I just want to give you the main foundational verses from the Bible to let you know that God does want to transmit His knowledge to you across the board on anything that you will need His knowledge on in this life. Not only can God give you all the spiritual knowledge that you will seek after – but He can also give you His knowledge across the board on anything else that you may need His knowledge on in this life.

God can give you His knowledge on how to become better parents for your children, better spouses for your mates, better at whatever specific job or jobs He will be calling you to do. If God is calling you to be a policeman, an attorney, a doctor, a nurse, a stay at home mom, an architect, a laborer, a sports star – He can give you His knowledge in each of those specific areas so as to make you better at each of those jobs. There is absolutely nothing that God cannot give you His knowledge on if you are open to receiving it and are not afraid to start seeking and pressing in after it!

Many, many Christians are missing out on this part in their walk with the Lord. God will supernaturally communicate His knowledge to you – but you first have to realize that He does want to communicate His knowledge to you and then you have to learn how to pick it up and properly read it when He does start to communicate to you. Again – I will go into much more detail on how to really hear from God in another article – but in this article, I want to show to you by the Scripture verses I will list below, that God really does want to impart and transmit knowledge to you.

As you will see in the way that I will present the appropriate Scripture verses on this subject to you – we are dealing with an incredible profound reality – in that God Almighty Himself – a Being with perfect knowledge on all things – is willing to communicate and transmit His knowledge to us through the Holy Spirit – who is literally living on the inside of us! Think about this – that you have the knowledge of God already residing on the inside of you in the Holy Spirit who is already living on the inside of you!

The Scripture verses I will list below will show you the extreme importance that God is placing on each and everyone of us in that we seek to obtain this kind of knowledge from Him. In some of these verses, God is making some very powerful and profound statements. He says:

That we are to GROW in the grace and KNOWLEDGE of our Lord and Savior Jesus Christ.

That His people are literally destroyed and will go into captivity for lack of knowledge.

That gaining His knowledge and wisdom will help you walk safely in this life, help preserve you and help keep you on the right path that He has set up for you to follow in this life.

That gaining knowledge, wisdom and understanding is better than all of the gold, silver and rubies of this world and that it does not even begin to compare to anything else that you may desire in this life! In other words, gaining the knowledge of God in this life is bigger and better than any materialistic thing that you could ever buy, want or desire in this life!

To think that God Himself is making this kind of statement in that acquiring knowledge is more important than anything else that we can acquire in this life is as big and powerful of a statement that He can make about what is really most important in this life!

Notice in the first bullet point above that we are to grow in the knowledge of God. I believe that the main reason God is telling us that gaining knowledge is more important than anything else we can seek after in this life is because we cannot grow in God unless we obtain His knowledge and then seek to implement these truths into our lives and walk with Him.

After you get saved – God then expects you to start to spiritually grow and mature in your walk with Him. You cannot become more holy, more transformed and more sanctified unless you are spiritually growing. And you cannot start to spiritually grow unless you are first seeking after the knowledge that will cause this spiritual growth to occur in the first place!

If you really study the people who are most alive in this life – it is the seekers – it is the people who are constantly learning, constantly trying to improve their knowledge base on whatever it is they are seeking after. It is the knowledge seekers that are making the great discoveries that are changing the course of human history with the discoveries that they have made. And they could not have made those discoveries without first seeking after the knowledge that would eventually lead them to those specific discoveries.

As you will see in some of the profound Scripture verses I will list below – God will make you seek and search after knowledge – much in the same way treasure hunters will search for buried treasure. Talk to any true knowledge seeker – and they will tell you that most of their joy comes from the journey of trying to find the knowledge that they are seeking after. Once the discovery has been made and they have found everything that they may need on a particular subject – then it is off to the next great adventure.

Nothing will stimulate your mind and emotions and make you feel more alive than seeking after the knowledge on something that you may really be interested in and be very passionate about. However, many in our country have become “brain dead” and mentally lazy as a result of becoming couch potatoes by watching too much TV. God has incredible knowledge adventures set up for each and everyone of us if we are willing to get up out of our ruts, step out of our safe boats and start seeking after the things that He wants us seeking after.

Before I go into the Scripture verses on all of this – I will leave you with one last thought.

The knowledge of God is like a treasure chest that has no bottom to it! There is no limit to the amount of knowledge that God can release to you if you are willing to dive into that treasure chest and start seeking after it. Think about this long and hard – that the one and only all powerful and all knowing God of the entire universe is willing and able to transmit His knowledge to you on whatever it is you are wanting His knowledge and wisdom on.

Every single Christian has this incredible treasure chest of knowledge and wisdom literally residing on the inside of them in the person of the Holy Spirit. And the Holy Spirit is only too anxious and just waiting for you to tap into Him to get this knowledge to start to be released to you!

This incredible knowledge adventure is waiting for each and every Christian who is willing to get off the couch and start using the brain power that the Lord has given to each and everyone of us to start to seek after this kind of knowledge.

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Why Do Owner-Managed Businesses Fail to Plan?

December 24th, 2011

Lack of planning causes a variety of problems for owner-managed businesses. Business owners manage from bank account balances and then wonder why they have cash flow problems. Owners jump into a project, forgetting about marketing for the time being, and then wonder what happened to sales when the project completes. Owners initiate the business by wearing all hats, causing the business to succeed with hard work and a variety of talents, do not delegate and train, and then wonder why they have no time and their business has no value without their participation. These are just of few examples of many well-recognized problems resulting from the failure to plan.

The number of owner-managed businesses in this country and the difficulty of these businesses sustaining a long-term existence indicate the need for strategic planning to be utilized by these businesses. Businesses that engage in strategic planning have a much better success rate – both for the current owners and for the heirs of those owners.

So if the need and benefit are so clear, what is it about strategic planning that makes it so difficult for the owner-manager to practice? There are a number of suspects: the failure to prioritize and schedule time for planning, the inability to poll and communicate with the business group (owners, managers, and employees) to produce a wise plan, the fear of losing control (perhaps the most prevalent reason owner-managers do not train and delegate), and the managerial skill to execute the plan through effective monitoring and employee review. These and other critical issues can be addressed to make the valuable strategic planning process accessible and of use to owner-managed businesses.

It happens one owner at a time. You know the owner is getting it when the owner responds to a crisis by saying: “I need to review the plan to see why we did not anticipate this and then revise the plan” instead of saying “I am the only one who can save this situation, and I need to get to work.”

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